The awards just keep on coming!
We are delighted to announce that Carbase, for a second year running, has taken home the glory for 'Business Initiative of the Year' at the Auto Traders Retailer Awards 2019. We are the first to win this outstanding award 2 years running, being recognised for creating a digital experience and exceeding the customers' expectations using data, instead of style, to guide and develop. This remarkable title was awarded to us after being assessed by a prestigious panel of independent expert judges who rated our usability as excellent, and we were seen to be clearly very engaged in optimising our digital presence.
Not only that, we were also highly commended in the Digital Excellence Award, in which 5000 potential car buyers were asked to visit the best automotive websites in the UK and assess them against the pillars of true digital excellence. This year marks the 12th anniversary of the event, which was held at the beautiful 8 Northumberland Avenue and celebrates the industry's very best automotive retailers. From 13,500 retailers, 1,500 shortlisted, 53 finalists and only 7 awards... we are over the moon to have accomplished what we have.
The awards were judged by an independent panel of experts from some of the UK's and the world's biggest brands, including Google UK, Comparethemarket.com, KPMG, The Specialist Works, Gaia International and the Automotive 30% Club. Here's what they had to say about this year's record number of entries.
Thank you Auto Trader for a lovely evening, we're looking forward to seeing you all again next year!